Google Web analytics helps users analyze various factors of a particular such as number of visits, page views, pages per visit, average time spent on the site, bounce rate amongst others. All these factors help contribute towards creating an effective website that will yield positive results. This service is provided free by Google and is one of the most important tools used by website managers in order to increase the ranking of their site. Analytics also helps track your advertising ROI, performance on social networking sites, etc. This helps you understand the kind of experience a user had on your website and what you can do to improve it. Strong aspects can be boosted and weaker ones can be improved upon for a more positive and beneficial site.
Users are the crux of any brand strategy and analytics help you understand the kind of users your site receives. Without a keen understanding of user behavior it is impossible to cater to them more efficiently.
Lastly, the main benefit of Google analytics lies in the fact that it saves you a lot of time and provides you with data at the click of a button. Now you don’t need hours of tedious effort in order to collect information manually. With the help of website analytics and tracking you can get a much better website and yield profitable ROI.