Yahoo Analytics was launched in April 2008 and is currently available for the websites hosted on yahoo store. Merchants can setup their Yahoo Analytics account by logging into the Store manager and following the given steps. Yahoo Analytics interface being user friendly gives minute information that might be useful for tracking website parameters such as day to day traffic, bounce rate, conversion rate and revenue tracking. When one activates the yahoo web analytics by default your check out page is set up as the final goal page, however you have the flexibility of changing it. There are various features such as customized reports, adding events, adding note, cross reference filters etc. that helps monitor website performance. The prime advantage of Yahoo Analytics is that it reflects the data within couple of minutes after the transaction is completed.