There are a lot of sites out there that get tons of good traffic through search engines but don’t get their fair share of leads or sales.
Most visitors search, land up on the site and just leave.

I often get asked if it is even possible to get better conversions on a site? Or all you can do is work on getting more visitors by investing in SEO, PPC and all the other forms of internet marketing.

Well, it is important to keep working on the internet marketing campaigns that you’re running but it is definitely possible to improve conversions.

Some simple mistakes that I often see on sites is -

1 - No clear message -

If you’re offering a service or product build your website around it. Don’t confuse a visitor by offering him tons of irrelevant data.
2 - Passive Goal Marketing -

You want the visitor to fill up a form, or click on the Buy button? Well, actively tell them to do that. Don’t hide your contact or buy buttons and hope that people will notice and click. Be extremely clear about what you want the user to do and then make it easy for him to do it.

3 - Trust Elements -

Everyone thinks twice before giving out their payment and personal information. Tell them that it’s safe. Use those trust elements like the Verisign secure certificate, Anti-Hack symbol, etc that you may have purchased to re-assure potential buyers.

4 - Browser Compatibility -

Check your site with the popular browsers. Often, designers don’t bother to do that and it can affect conversions. No one is going to purchase stuff from a site that they can’t view in their browser.

5 - Use soothing Colors -

A professional website cannot be bright red and black. You may be fond of these colors, but if it is a professional service you offer stick to the safe blues and whites or a color that’s associated with your professional service.

I hope these tips help you. You can check out the articles’ section at Convonix for more detailed articles on website usability and internet marketing.

Tags: PPC, SEO, Website Usability

This entry was posted on Thursday, May 15th, 2008 at 11:15 am and is filed under Website Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.