Testing The Usability Of Your Website

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Previously in a two-part series we have explained ways in which you can improve the usability of your website. However designing a proper site is not enough. It is important to test the website usability in order to continue to maintain the effectiveness of your site.

Once the website is ready you should get hold of a few people who haven’t worked on the website to give you an unbiased review. Make sure you ask them questions related to the ease of use, aesthetic appeal and other factors that are important for your website to be effective. Make a note of important points and try to make changes wherever possible.

There are various testing tools that will come in handy when you want to test your site. One such tool is ‘Google Optimizer’. This is a free software that will enable you to test every aspect of your site such as images, buttons, texts etc.  Google Optimizer is also known as a multivariate testing tool.

Another important tool is the ‘Five Second Test’. While the website is free, you will need to register in order to make the most of it.

The Usertesting tool is a highly valuable tool for those who want a detailed testing method. It offers different voice and on-screen recordings of individuals making their way through your site. Usabilla is a tool that can be used to test your website in every stage of its development.

While website usability testing might seem like a tedious and time consuming process it is in fact a highly crucial step for your site. As your brand progresses and customer bases rises it is important to keep developing your site to meet the growing demand. With a website that has higher usability you can ensure that your customers continue to engage with your site.

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