200% increase in organic search traffic achieved for a life insurance company

  • Vertical/Industry

  • Geographic Region

  • Services

This company is a part of one of India’s leading banking and financial services organization, offering a wide range of financial services.

They combine the international strength of their partner and leverage their own local advantages to offer their customers a wide range of innovative life insurance products helping them take important financial decisions at every stage in life and stay financially independent.

They approached Convonix seeking a solution to increase the visibility of their website for non-brand and generic high-volume keyword terms.

Out of 115 keywords finalized for the campaign, 92 keywords currently rank in the Top 30 results on Google India.

The SEO plan designed and implemented by Convonix resulted in 3,960 visitors in the month of January 2011 which is an improvement of 266.33% as compared to 1,081 visitors in the month of August 2010.

CAMPAIGN EXECUTION

On-page elements on the website were strategically tweaked so as to enhance and maintain the keyword density & overall theme for the keywords related to "insurance".

Along with targeting the main keyword "life insurance" the team also recognized & started working on other primary & secondary keywords that would bring targeted traffic to the website.

A comprehensive off-page campaign was carried out to target high volume keywords related to "insurance" and "insurance plans".

THE RESULT

The optimization strategies employed by Convonix enabled the client to rank for the highly competitive key phrases related to "insurance" and "insurance plans" on Google.

Out of 115 keywords finalized for the campaign, 92 keywords currently rank in the Top 30 results on Google India.

The SEO plan designed and implemented by Convonix resulted in 3,960 visitors in the month of January 2011 which is an improvement of 266.33% as compared to 1,081 visitors in the month of August 2010.

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