CAMPAIGN EXECUTION

The Convonix team did a thorough analysis of the existing campaign & the website to make recommendations for the initial campaign deployment strategy.

The entire initial setup for the campaigns was streamlined based on the client’s priorities. Only the key services/products specified by the client were targeted initially.

Display network targeting was an unexplored avenue for this account. With the kind of the services/solutions provided by the client branding becomes a key factor. With the help of display network we were able to successfully brand the product & as a result were able to get more conversions to the account. The display network campaigns contributed to over 70% leads for the account.

With the internet marketing industry being highly competitive, a lot of impression share was captured by our competitors. To counter this, an intense competitor analysis was done to target 12 different competitors and associated themes. This helped us in re-capturing the impression share.

The above implementation was done with dedicated campaigns on the search & display network. These campaigns got us about 15% of total conversions for the account.

THE RESULT

The success of the account was measured against the conversions and the cost per conversion parameters.

The combination of the above mentioned strategies helped the Convonix team increase the overall conversions by a total of 43% within a span of 4 months at the same cost. The target to achieve 2,000 conversions was achieved in the third month of the implementation of the campaign.

The Cost/Lead requirement for the campaign was easily met & the actual Cost/Lead was 11% below the threshold level.