CAMPAIGN EXECUTION

The team at Convonix audited all aspects of the website from an SEO standpoint and conducted an in-depth on-page & off-page analysis.

On-page elements on the website were strategically tweaked so as to enhance and maintain the keyword density & overall theme for the keyword 'iPhone application development' and keywords related to 'app ideas'.

Along with targeting the main keyword 'iPhone application development' the team also recognized & started working on other primary & secondary keywords like 'app development' and 'mobile app development' that would get targeted traffic to the website.

A comprehensive link building campaign was carried out along with the on-page activity.

THE RESULT

The optimization strategies employed by Convonix enabled this client to rank in the Top 5 results for highly competitive key phrases like 'iPhone application developers', 'app development' and 'smartphone applications development' on Google.

In addition to the ranking for 'iPhone application developers' in the Top 5 results, Convonix also optimized the website for other primary keywords. Top positions for generic keywords ensured that more users visited the site.

The SEO plan designed and implemented by Convonix resulted in 7,637 visits in January 2011 as compared to 250 visits in November 2009.