A link is a vote that one website (the "linker") casts for another website (the "linkee"). The vote is giving credence or credibility to the linked site.

One way links are unidirectional links from one website to another. A website receiving a one way link from another website does not have a link back pointing to the referring website. So for example if website A has an outgoing link pointing to website B, this counts as a one-way incoming link for website B. As one way links are links without return links, it symbolized genuineness & is one of the factors that search engines consider for high search engine rankings. They send a powerful message to the search engines that your website is so valuable or interesting or useful that other sites want to tell people about it. All major search engines including Google place a huge importance on link popularity when ranking your site. You can also receive direct traffic to your site from people who click on the links.

Ways to get one-way links

• Create a powerful, information rich website which will attract people to your website and also make people naturally link to your website. This is the purest form of link building and sites which are capable of generating one way links this way consistently rank well.
  
  
• Submitting your website to related & useful directories is an excellent way of acquiring one way links. Reputed web directories which enlist businesses tend to be highly recognized by the search engines and adds to the quality of the website.
  
  
• Submitting optimized articles, press releases get picked up and also displayed by various news centers on the internet, acquiring links through blogs is another way to build quality one way incoming links. Although these tasks are considerably simple to execute, they consume a lot of time to actually add value to the site, if not done in the correct manner without proper research.