Mumbai, India – Convonix Inc., a search engine optimization firm, announced today that it is in the final stages of launching a custom web analytics and traffic trends analyzer tool for its clients and partners.
Hitstatz, the web analytics tool, offers live visitor tracking and traffic reporting functionalities. Going beyond just basic stats reporting, this tool allows users to mine the traffic data and generate customized reports. It further allows advanced tracking of web marketing campaigns, including search engine optimization campaigns and ppc initiatives.
Hitstatz is an asp driven system using a robust MS SQL database.
In development since last year, Hitstatz is being tested on select web properties belonging to Convonix Inc and its partners and a few of their clients. “Hitstatz was tested on websites receiving over 100,000 page-views a month and managed to deliver accurate stats”, says CEO Vishal Sampat. He further adds that there is no Indian SEO firm with a customized web analytics tool meant to objectively measure web marketing campaigns and there are a handful of overseas firms that have this capability. “Most firms only use traditionally available analytics tools, which offer standard statistics or lack certain reports. The uniqueness of Hitstatz is that its developed from a web marketing perspective and not just a technical perspective. Hence besides general technical reports, Hitstatz has the ability to provide us with meaningful and indepth marketing reports which can offer an insight into the ROI of each webmarketing marketing initiative.”, says Sampat.
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