Surajendu Sinha, formerly a Senior Director at Mindshare, has been appointed Vice President & Business Head (West & South)
SMG Convonix announces the appointment of Surajendu Sinha as Vice President & Business Head (West & South). Sinha will be responsible for overseeing all key client relationships and will lead the media team in these regions.
Vishal Sampat, CEO, SMG Convonix while announcing this appointment said, "SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board."
Sinha has over a decade of experience in Digital Media Planning & Buying in companies like Neo@Ogilvy and Mindshare (Group M). In his last role at Mindshare, Sinha was Senior Director – Digital Media Buying for Mindshare (West). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients like Kellogg's, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.
Confirming the appointment Sinha said, "The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, Display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients."
Sinha's work has always been original and ahead of the curve. He has been instrumental in initiating Web GRP media plans for clients like Idea, Kellogg’s, ICICI Bank, GSK and others. He led the initiative to incorporate digital Videos as an extension to their presence on television, hence opening additional spends on digital versus TV by establishing Web GRP’s as part of an integrated Audio Visual Planning.
Sarfaraz Khimani, COO, SMG Convonix added, “Media consumption trends clearly indicate the increasing skew to Digital and Mobile. Surjendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”
About SMG Convonix:
SMG Convonix, is the digital marketing arm of the Starcom Mediavest Group, the Human Experience Company. Powered by a team of young and energetic digital marketing professionals SMG Convonix is one of the foremost integrated digital marketing solutions provider in India, which drives synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their client’s business imperatives. For more information visit the SMG Convonix website at www.convonix.com
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others. In 2014, SMG was named Festival of Media Global Network of the Year for the second year in a row. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
For Further Information Contact:
Rivita Chawla Shah
Starcom MediaVest Group