Mumbai, May 24, 2013 - Seeking to give consumers an opportunity to experience the technological marvels of the Galaxy S4 in real-time, SMG Convonix is launching an innovative Augmented Reality Motion Control Interactive Banner that will be available for Yahoo! users today, May 24th and May 29th. Youtube users can experience the same on May 26th. This innovation in the digital space provides users an opportunity to experience and interact with two very innovative features of the Samsung Galaxy S4- the “Smart Pause” and “Air Gesture”.
The ‘Samsung Smart Pause’ in the Galaxy S4 enables users to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. ‘Air Gesture’ allows users to; for example, change the music track they are listening to with a wave of their hand. ‘Air View’ will preview photos and emails by hovering over the screen with your finger.
You can experience it yourself here.
The technological capabilities of SMG Convonix made it possible replicate these features in a web browser and allows users to interact with content on the banner by way of gestures with a webcam within the comforts of their home or workspace in real-time. Users will now have an opportunity to experience these two unique features of the Samsung Galaxy S4, digitally, without having to either click on their screen or physically going to any retail store. This is a unique innovation in interactive banners implemented in India which uses the web-cam for real-time simulation of technology features and it’s a banner you can interact with without a click.
Commenting on this innovation, Rahul Saigal, Chief Marketing Officer, Samsung India, stated, “At Samsung, we are committed to innovation. Even as our products like the Samsung Galaxy S4 exemplify this commitment , we are relying on digital innovation in the form of this Augmented Reality Motion Control Interactive Banner to bring alive the Galaxy S4 innovations for our consumers in the comfort of their workplace or home .”
According to Vishal Sampat, CEO, SMG Convonix, “The Samsung Galaxy S4 represents a paradigm shift in the way smartphones integrate with our lives and is truly a Life Companion. The challenge was to bring alive the features of this revolutionary smartphone to the consumer in a clutter-free environment and deliver the experience in a simple yet effective manner. Our constant focus on keeping alive the Human Experience aspect in our work and leveraging technology to deliver meaningful campaigns enabled us to do just that. We hope that this innovation will not just create awareness about the Samsung Galaxy S4 but also drive aspiration for the product and brand among the consumers.”
About SMG Convonix:
SMG Convonix, is the digital marketing arm of the Starcom Mediavest Group, the Human Experience Company. Powered by a team of young and energetic digital marketing professionals SMG Convonix is one of the foremost integrated digital marketing solutions provider in India, which drives synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their client’s business imperatives.
About Samsung Electronics Co. Ltd.:
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, the company is transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. The company employs 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.