PPC Campaign Management with Convonix

The secret behind our success in PPC advertising is the meticulous planning and implementation of well organized and properly structured Pay per Click campaigns.

Pay Per Click managers at Convonix, through our unique PPC campaign methodology and campaign tracking management system help you increase your sales while reducing your cost per click, thus leading to maximized ROI. We design, set up and handle your pay per click campaign to achieve maximum click through rates (CTR) resulting in maximization of ROI.

Our Process:

Requirement Gathering:

During this stage, we ensure that your goals and our goals are in sync with each other. A thorough study of your business goals helps us define the objective of our Paid Search Marketing Campaign. Your website is the face of your online business. A detailed website audit helps us recognize the conversion elements of your website while identifying all the frictional factors that could deter a potential client. We provide you with website recommendations to help your online business grow. We also perform an extensive competitor analysis to determine in what ways your competitors upstage you and which aspects of your website we could highlight to ensure that you stand out amongst your competition.

Campaign Structuring:

Based on your inputs and our analysis of your business goals during the requirement gathering stage, we will perform keyword research and come up with an exhaustive list of keywords, keeping in mind your area of expertise and your budget. We will structure your account around the keyword themes that we zero in on. After receiving your inputs for the proposed structure, we will create enticing ads that will help you stand out in the sea of competitors and will get you the maximum traffic possible. No PPC Strategy is complete without a mechanism to track the results. We will help you set up tracking at your end to ensure that the impact of PPC advertising is clearly visible to you.

Management & Maintenance:

We are ready to go live with your account. But our job does not end here! The next few weeks after your account goes live are extremely critical to the success of your campaign. With careful analysis of the performance of your account and the results obtained, we begin tweaking your account & customizing our PPC campaign strategy, to reduce costs and increase revenue. In the quest to achieve success, we test new elements in the account regularly and improvise on our PPC strategies to obtain the best possible results.

Reporting:

No one knows your business better than you and we completely agree with that. Therefore, our optimization strategies are incomplete without your inputs. We send you reports regularly to help you track the progress of your advertising campaign. Frequent calls to discuss your queries and concerns help us gain your perspective and realise your expectations.

Thus, our PPC Process is simple and transparent. We like to ensure that you, our client, are relaxed knowing that your money is in good hands! Feel free to Contact us in case you have any queries.