Bringing visitors back to you
Remarketing lets you target users who have visited your website and expressed interest in your product or service. It also lets you target users that have abandoned your conversion funnel midway. Remarketing is one of the highlights of our pay per click service offering & is a very effective means of understanding the demand in the market.
How can you make an impact on someone who left?
Well, the beauty of remarketing is that you can choose from a pool of prospective customers who have shown an interest in your product previously. If you want to entice them with a further discount to close the deal, remarketing helps you to do that. Since you know exactly who you are targeting, you can tailor your ads accordingly.
How does Remarketing work?
As with any Google tracking, it involves addition of code to your website pages, a simple code that resembles the Google Conversion Tracking Code (your existing conversion tracking code can work as a Remarketing tag as well). Using cookies, this code keeps track of a particular user for us, and we can decide how long we want this user to be part of our user list. Don’t worry! Our pay per click tracking and management process will take care of all of these!
For example, if you sell a product that has a limited shelf life, we can ensure that we target users with targeted ads once that shelf life is over. This can help get continued in the flow of leads / sales for the business.
What about users who have converted for me, what do I do with them?
Well, a combination list of users who have visited the website page and your thank you page helps identify which users have already converted for you. At this point, you can cross sell to the by displaying ads about other services and offers (For E.g.: A person buying printer paper online might be interested in buying printer ink).
Remarketing – The Game Changer…
‘Remarketing’ can be what you a call a ‘Game Changer’. A well organised and carefully implemented Remarketing campaign can help you blow away your competition.
Remarketing by SMG Convonix
At SMG Convonix, we have formulated many strategies that can be employed for Remarketing for your business. With a properly formulated Remarketing campaign, we help your business gain increased visibility, higher leads and an opportunity to cross sell.
We have seen some amazing results with lead flow growing by nearly 75% for a particular client and a reduction in cost per lead of around 30% on an average.
Contact us now to know what wonders Remarketing can do for your business.