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Shopping Cart SEO
SEO Services

SEO for Shopping Carts

Your shopping cart has hundreds of products. But your site never appears anywhere on the search engines when you search for these products!!!

Sounds like a familiar situation? Let us tell you why this happens...

Shopping carts, by their very nature, generate complex and long URLs (page names). However, search engines do not like these complex and long URLs. This results in most of your shopping cart pages not getting crawled. This leads to most of your pages remaining invisible to the search engine users leading to less exposure and ultimately a loss of revenue for you.

A shopping cart SEO program involves studying the dynamic URLs of the e-commerce store that your shopping cart software generates and then logically converting them into search engine friendly static URLs. If done correctly, this will ensure that your catalogue gets completely crawled and indexed by search engines. This is the first step towards making your e-commerce store search engine friendly.

A complete shopping cart SEO program also involves creating logic driven, optimized titles and meta tags to further enhance rankings of the indexed product pages. This will help in increasing the number of unique pages in the search engine database.

A search engine optimization program for an e-commerce shopping cart involves -
  • Exhaustive study of the shopping cart code and existing URL structure
  • Determining options available for making the existing shopping cart more search engine friendly
  • Implementing code to generate optimized URLs
  • Coding and implementing modules to generate optimized titles, meta tags and other product elements
  • Submitting XML sitemaps
  • Working on off-page factors like increasing incoming links.


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