The objective of Search Engine Optimization (SEO) is to increase the traffic to your website by ranking very high on search result pages using the most appropriate keywords describing the theme of your website as well as the products/services offered. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page gives you a rundown on the 5 essentials on how to achieve better search engine rankings.

Step 1: Identifying proper keywords that are related to your online business which will help users find you on search engines.

Step2: On page optimization, which includes having uniquely optimized titles, descriptions & keywords along with a good density of keywords present in the actual text of your web pages.

Step3: Off-page optimization, which includes building high quality, relevant incoming links to your web pages in the form of 2-way Reciprocal Links, 1-way Directory Links & other forms of incoming links from optimized blogs, press releases & articles.

Step 4: If you happen to have a large dynamic website with plenty of products, converting these dynamic pages to search engine friendly static pages with the use of keywords in the URLs helps you achieve higher search engine rankings.

Step5: Search engines cannot completely comprehend the use of code in the form of javascripts, flash, etc. on your web pages. This makes it almost imperative to have a very high text to code ratio in order to feed search engines with plenty of text which helps you achieve better search engine rankings

Author - Abdul R Khimani

Convonix Inc is a search engine optimization firm that offers customized SEO optimization and PPC campaign management solutions. We manage hundreds of SEO and PPC campaigns. Our clients include Web design firms, adveritising agencies, fortune 500 companies and SMEs. Other internet marketing companies can also Outsource SEO to us in India.

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