PPC involves paying Google (or other search engines) for every click that you receive irrespective of the number of sales or conversions you achieve. Hence, it can get expensive very quickly unless monitored and optimized constantly.

A good PPC Agency will monitor all key metrics like click through rates, converting ads, converting keywords, etc and tweak the campaign and spends so that you get the maximum number of sales/leads for the lowest possible cost of acquisition, thus maximizing ROI.

A PPC campaign not only involves several objective factors like cost per click, cost per conversion, click through rate, etc but also involves several factors like quality score that are derived from subjective elements like the ad copy.

After extensive testing and experience with several popular bid management platforms available, we now believe, that using only automated tools does not result in the best ROI (whatever the software may claim). A combination of good old-fashioned human setup and optimization coupled with a clever use of tools to monitor various metrics and raise red flags generally results in out-performance compared to a campaign that is managed using any software available today.

PPC involves paying Google (or other search engines) for every click that you receive irrespective of the number of sales or conversions you achieve. Hence, it can get expensive very quickly unless monitored and optimized constantly.

A good PPC Agency will monitor all key metrics like click through rates, converting ads, converting keywords, etc and tweak the campaign and spends so that you get the maximum number of sales/leads for the lowest possible cost of acquisition, thus maximizing ROI.

A PPC campaign not only involves several objective factors like cost per click, cost per conversion, click through rate, etc but also involves several factors like quality score that are derived from subjective elements like the ad copy.

After extensive testing and experience with several popular bid management platforms available, we now believe, that using only automated tools does not result in the best ROI (whatever the software may claim). A combination of good old-fashioned human setup and optimization coupled with a clever use of tools to monitor various metrics and raise red flags generally results in out-performance compared to a campaign that is managed using any software available today.