Organizations are getting active on social media and quite a few of them have engaged external agencies to run their campaigns. While there are stories of companies having pulled off brilliant campaigns, there are many others that have either gotten it all wrong and have been bashed, or have continued to burn cash with no rewards in sight. Truth is, not many are driving much value out of their Social Media Marketing efforts. Most campaigns run without any goals or metrics to measure progress.
We do a due diligence of your Social Media activity and critically examine each and every aspect. We try to quantify using weighted parameter and gauge the effectiveness of an organization’s Social Media efforts. The weights assigned to every parameter are adjusted to customize the model for an organization, and hence giving an accurate view to the management.
Indicative list of parameters affecting Social Media effectiveness:
- Brand association
- Reach and Activity
- Organizational Readiness
- Direct Revenue Contribution
Understand how Social Media can affect your business. Get a Social Media Audit done today.