Our Social Media Strategy

The process above outlines the key steps and specific activities involved in each step of Social Media Marketing. The goal of the first step is to take stock of the current activity on Social Networks and assess relevance to overall marketing goals. In the second step we envisage the role of Social Media in overall Marketing plan and specific activities that will help connect with customers. Here we also dive into what the client’s competitors are doing on Social Media. We then go on to identify channels where we’ll focus our efforts, based on our target audience and objectives. After this step, we get into the operational mode and the last two steps are more specific to implementation and monitoring progress.

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