What is Video SEO
Video SEO is the art of ranking a video for strategically defined set of keywords on Video Channels and Search engines. In simple words Video SEO helps you to rank your video on popular video engines like YouTube, Meta Cafe and Dailymotion and also on popular search engines like Google, Yahoo and Bing.
Having a high quality video in itself cannot determine its success. Factors like popularity of the video, the number of times and the number of people who view the video, reaching the right target audience, number of shares, quality and number of comments, number of ratings(Good, bad or average) are also imperative in determining the success of the video.
Why Video SEO
It's the age of Universal search and videos are an integral part of search results. Ranking organically is not enough, it is important to have enough Google "Space" in order to catch the user's attention and drive maximum traffic.
Using videos as part of marketing strategy has lot of advantages -
Videos are more interactive and can convey the message in a better way.
Videos are more engaging than textual content. People prefer visual content over loads of text.
Increase the visibility of your brand by reaching large audiences
Will Video SEO help me
According to a survey conducted by E marketing 54.9% of adult online video viewers in the US watch TV shows online and the number is only going to grow in the future
By 2015, 99.2% of the total population will watch TV shows online.
According to PR Wire Internet TV, the advertising market is set to grow 476% in five years as online video streaming accelerates.
More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content being uploaded every day
Views per day exceeds 2 billion
Over 3 billion videos are viewed a day
More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years
70% of YouTube's traffic comes from outside the US
YouTube is localized in 25 countries across 43 languages
YouTube's demographic is broad: 18-54 years old
Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
Over 12 million people are connected and auto-sharing to at least one social network
The above facts clearly highlights the growth of online videos and the fact that they will play a pivotal role in determining the success of any internet marketing campaign.
Why a Professional Agency
Keyword analysis is an intricate process which involves identification of conversion oriented keywords that get in maximum ROI. Along with keyword analysis Video SEO also involves distribution of video across a wide range of networks in order to make it viral and target a wider audience. Getting quality one way links pointing to the video is also a crucial part of video SEO that will help in improving the ranking of the video as well as its popularity.
A good SEO agency will identify the most appropriate keywords for the videos, monitor its performance and work towards improving its link profile and online visibility.
Convonix is the first 'dedicated' search engine optimization Company in India with over 8 years of experience in the field of internet marketing. Our dedicated team of professionals will ensure that you get the best results for your money. Established in the year 2002 the company has constantly provided ground breaking results for clients across all its verticals. Over the years, Convonix has successfully broken into various aspects on online marketing including paid search advertising, advertising on social media, local search engine optimization etc. Over the years, our experts have run successful ecommerce SEO campaigns for complicated ecommerce websites, managed & made profits using huge PPC budgets and have helped clients interact better with their customers through social media.
A proud member of SEMPO and an Adwords qualified company, you can rest assured about getting the best results. Contact us today to get higher rankings for your videos.