Video SEO

What is Video SEO

 

 

Video Optimzatiom is the art of ranking a video for strategically defined set of keywords on Video Channels and Search engines. In simple words Video SEO helps you to rank your video on popular video engines like YouTube, Meta Cafe and Dailymotion and also on popular search engines like Google, Yahoo and Bing.

 

Having a high quality video in itself cannot determine its success. Factors like popularity of the video, the number of times and the number of people who view the video, reaching the right target audience, number of shares, quality and number of comments, number of ratings(Good, bad or average) are also imperative in determining the success of the video.

 

Why Video SEO

 

It's the age of Universal search and videos are an integral part of search results. Ranking organically is not enough, it is important to have enough Google "Space" in order to catch the user's attention and drive maximum traffic.

 

  • Organic
  • Sponsored
  • News
  • Images
  • Places Listings
  • Videos
  • Shopping

 

Using videos as part of marketing strategy has lot of advantages -

 

Interactive

 

Videos are more interactive and can convey the message in a better way.

 

Visitor Engagement

 

Videos are more engaging than textual content. People prefer visual content over loads of text.

 

Brand Awareness

 

Increase the visibility of your brand by reaching large audiences

 

Will Video SEO help me

 

 

According to a survey conducted by E marketing 54.9% of adult online video viewers in the US watch TV shows online and the number is only going to grow in the future

 

By 2015, 99.2% of the total population will watch TV shows online.

 

According to PR Wire Internet TV, the advertising market is set to grow 476% in five years as online video streaming accelerates.

 

Some Interesting YouTube Statistics -

  • More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content being uploaded every day
  • Views per day exceeds 2 billion
  • Over 3 billion videos are viewed a day
  • More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years
  • 70% of YouTube's traffic comes from outside the US
  • YouTube is localized in 25 countries across 43 languages
  • YouTube's demographic is broad: 18-54 years old
  • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
  • Over 12 million people are connected and auto-sharing to at least one social network

The above facts clearly highlights the growth of online videos and the fact that they will play a pivotal role in determining the success of any internet marketing campaign.

 

Why a Professional Agency

Keyword analysis is an intricate process which involves identification of conversion oriented keywords that get in maximum ROI. Along with keyword analysis Video optimization also involves distribution of video across a wide range of networks in order to make it viral and target a wider audience. Getting quality one way links pointing to the video is also a crucial part of video SEO that will help in improving the ranking of the video as well as its popularity.

A good SEO agency will identify the most appropriate keywords for the videos, monitor its performance and work towards improving its link profile and online visibility.

 

Why SMG Convonix

We are the first 'dedicated' search engine optimization Company in India with over 8 years of experience in the field of internet marketing. Our dedicated team of professionals will ensure that you get the best results for your money. Established in the year 2002 the company has constantly provided ground breaking results for clients across all its verticals. Over the years, SMG Convonix has successfully broken into various aspects on online marketing including paid search advertising, advertising on social media, local search engine optimization etc. Over the years, our experts have run successful ecommerce SEO Campaigns for complicated ecommerce websites, managed & made profits using huge PPC budgets and have helped clients interact better with their customers through social media.

 

A proud member of SEMPO and an Adwords qualified company, you can rest assured about getting the best results. Contact us today to get higher rankings for your videos.

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Convonix has an excellent grasp on the complicated world of SEO. We have been very impressed by their knowledge and competency    – Bill Ross
Working with Convonix to optimize our site has given us one of the best returns on investment of any of our marketing tactics    – Marketing Director
They are experts in the way search engines work and because they are genuinely interested in our success, I find it easy to turn to them for advice on several tricky issues we have faced    – Hemang Desai, Co-founder
These rankings helped the leads generated off our website to rise more than 300%. Our web traffic went up by more than 200% and more importantly the sales have increased by more than 30%    - John Carini, Chief Software Architect

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