Tracking customer data in any marketing campaign is the single most vital aspect to ensure its success. Deciding on the key performance indicators of any online marketing initiative & working towards a achievable goal in terms of measurability metrics, are the hallmarks of any effective promotional effort. Our Web Analytics team dives into the traffic data of all your online properties, and gleans out wonderful observations, out of a seemingly random collection of numbers.
How we do we do it?
There will be a substantial number of tools available which will track your website traffic data for you. However, every analytics tool may not be customized to the needs of your business. It is here that we step in, and decide which tool is best suited for your brand. We consider factors like your online presence, your target audience (demographics like age & geo-location) and the metrics which would be the most relevant to evaluate your site’s performance. Google Analytics provides by far, the most comprehensive and conversion-tracking-oriented traffic data online. Our analytics experts leverage the full capabilities of this analytics tool and set up goals for your campaign. Goals are especially important specially while tracking ecommerce platforms and help you clearly set objectives for your website performance.
Our Google Analytics’ certified experts glean out data which can be used across varied internet marketing campaigns. They work in tandem with the Search Engine Optimization, Pay Per Click & Social Media Marketing teams and help them deliver more value to their clients, through real-time data. You will be able to measure the performance of your campaign vis-à-vis the goals you have set for your campaign. You will be able to measure your sales and conversions and define thresholds for them. We will narrow down on custom variables and generate up-to-date custom reports of the traffic trends. With such a wealth of information on your hand, our web analytics services place you in a position to take quick decisions & react to spikes or falls in the traffic.
All in all, the website analytics program will be geared towards keeping you updated about the current situation & visibility of your online presence. Generating clear and actionable reports out of analytics applications like Google Analytics, and tracking social media requires specialist training & we have professionals who have completed the Google Analytics IQ certification, and have mastered the platform and providing service our clients.
Are you ready to entrust your tracking efforts to our experts? Click here to get in touch with us…