Website Usability Analysis & Audit
What is a Website Usability Audit?
A website audit consists of a complete and thorough analysis of a client's website from a web usability perspective. We analyse the site from a user's perspective and identify elements that may not relate to the user, or the ones that may make them feel anxious about the authenticity of the page or some which may be simply annoying!
We then analyze the websites of competitors in your market. What do competitor sites possess that is still amiss in yours? Why are customers completing their goals on the other website while they leave yours midway? We pull out elements from every competitor website that may be useful for us to take the users one step closer to their final goal.
Nobody knows better than you what the exact requirements of your target audience are. Here is where we sit with you to shortlist and figure them out. We then list out all the elements that we should and should not have on your site.
Analyzing only the current state of the website is not enough. We need to determine what worked for you in the past(if you have redesigned your site before). We pull out analytics data and analyze behavioral patterns of users. This helps us determine elements that did not work for you or faults in the process flow of your website.
We also use certain third party tools that show us exactly how users interacted with your website, what they clicked on and what didn't interest them, what they did from when they came to your site to where they left your site. Every detail is important and is analyzed.
Recommendations for changes
Based on all our observations from analytics, competitor websites etc, we draw up our list of recommendations that may help improve your goal conversion rates for your website. Same applies when we help you optimize landing pages for your paid search campaigns.
If required we would also suggest a new layout/wireframe that would help you improve the user interaction and in turn your conversion numbers.
Talk to us today to check out how intuitive your website is for users!