SEO ranking reports look to examine and evaluate a website’s standing in a search engine page result, by probing into its content, keyword density, page structure and many more; as contrived by its SEO campaign. Almost all companies today seek ranking reports to better understand their position in the virtual marketplace and track their online marketing efforts. But, many web analysts today are of the view that there is more to ranking reports than what meets the eye.
Most of the times, companies direct focus towards a specific set of keywords which they think will rank the highest for their respective website content. Sometimes, these dot point keywords fail to attract targeted traffic even though they may have been resolute and all-encompassing. For example, a website about exotic flowers wishes to bank upon keywords like, ‘rose’, ‘lily’, ‘exotic flower’ etc. When these keywords fail to attract traffic to the website, the company tends to think that the SEO campaign has been a failure. But, digging deeper into analytics for this page may suggest that the page is one of top viewed pages on the site It has been able to garner traffic through relative terms such as ‘gift flower’, ‘types of flower’, ‘romantic flowers’, ‘colorful flowers’, ‘romantic gift ideas’ etc. An inference then can be drawn that a page may not attract traffic based on explicit terms but when coined together with high ranking relative terms, the traffic generated is substantial. The anatomies with which a keyword can be played with are wide-ranging and planar, when seen from a versatile spectrum. This further implies that a keyword can take on many diverse forms depending on the target audience, their language, their grammatics, preferences, related images and pictures, and its many likely appendages. The point here is to impact the bottom line with high-ranking, wide ranging relative terms rather than working around lucid terms to attract a set of niche.
Augmenting a report is the imperative here. By augmenting, one can dig deeper into the analytics to reveal what more can be done to push up traffic, rather than just buying or fabricating additional links with the page content. By containing major keywords in different perspectives and combining each of these containments with relative terms, one can bring up the traffic tide of the page in a cohesive way.