The world of search engine optimization is such that whoever enters the threshold of this world, enhances the volume and quality of traffic to their web page or web site. Unlike other forms of search engine marketing that primarily deal with paid inclusions; search engine optimization gives 100 percent organic (un-paid) search results. It works on a simple principle that higher the page ranking, better the volume of web traffic.
The SEO process can help get more visitors to your website. The only thing this process can’t do is conversion of visitors to buyers. For this conversion, one requires conversion optimization. Many people do not understand the difference between search engine optimization and conversion optimization. While an SEO process gets visitors to a website, conversion optimization helps in getting more business by converting those visitors to buyers.
Most people visit the home page of a website and immediately leave if they don’t get what they were looking for. The probable reasons can range from poor website design to a confusing navigation, from a bad PPC campaign to lack of complete information. Here comes the role of conversion optimization which helps convert these visitors to pay per click customers. Wikipedia defines this process as the ‘science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.’ While several benefits of this process have been enumerated above, it is important to know the some shortcomings too.
What Conversion Optimization can’t do?
The process cannot make a website look better or rank better. It is the job of a designer. Moreover, conversion optimization doesn’t take into account current customers. Therefore, it is important to keep these things in mind before starting with the conversion optimization process