Domain popularity is one of the highly valued factors that help search engines to assess the importance of your website in comparison with the other websites in a particular field. Greater the number of domains that link to your website, greater the domain popularity. Domain popularity will help you increase your website’s ranking in search results and also increase your website’s PageRank in Google.
Whenever a search is made through the search engines, all the relevant results are listed on the search results page. These results are presented to the user in an organized fashion based on the importance of the website as per the assessment of the search engine. The role of the search engines is to provide the most relevant information to the users from the most authoritative sources. Search engines decide the authoritativeness of a website from its domain popularity. Very often, it is the domain popularity that makes or breaks your search engine ranking.
Google uses domain popularity as one of the most important factor to assign PageRank to your website. As you can clearly see, domain popularity is highly important for your website’s online success. At times, domain popularity would be the only differentiating factor that will set you apart from your competitor.