Ensuring Healthy Social Media Engagement

by on

filed under

Social media for business has evolved over the years. Initially business users were unaware of the importance of the medium and very few attempted to incorporate it in their marketing strategies. However, most business owners these days have a social strategy for their business. The problem lies in the maintenance of the social channels. Often marketers put a social marketing plan in place and fail to maintain it regularly and hence defeat the purpose of the incorporation. If you expect your social media efforts to yield results, you need to have regular maintenance to bring positive results.

While there are plenty of tips available online to make your social channels more attractive to audiences, you have to make sure that you do not use all at one time!

One great tip is to use video on your social channels. Videos have a far greater appeal as compared text content. YouTube is the perfect platform if video marketing is your aim. YouTube is the 2nd most popular website used for searching content and it is a good idea to use this to your advantage.

Another effective yet highly underused channel is LinkedIn. This social network might not be the most popular but definitely has a horde of benefits for a business. Using LinkedIn, business owners can connect with potential clients and partners, look out for employees and create a buzz for their business among a like-minded audience.

Let’s not forget that offline interaction goes a long way in ensuring online success. Most business owners make the mistake of forgetting to put their social media addresses on their business cards. Another smart way of putting a social influence on your business card is by putting a QR code which will take users to your social pages once they scan it. Your social marketing efforts need to go beyond creating pages and profiles and should incorporate healthy interaction and engagement with the audience in order to be truly successful.

14 responses

leave a comment
  1. Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any support is very much appreciated.

  2. This is a good blog message, I will keep the post in my mind. If you can add more video and pictures can be much better. Because they help much clear understanding. :) thanks Cavalieri.

  3. Excellent points altogether, you just received a logo new reader. What could you recommend in regards to your put up that you just made a few days in the past? Any sure?

  4. A person necessarily help to make severely articles I’d state. This is the first time I frequented your web page and to this point? I surprised with the research you made to create this particular post amazing. Excellent job!

  5. I just want to tell you that I’m all new to blogs and absolutely savored this blog. Probably I’m likely to bookmark your website . You amazingly have excellent stories. Many thanks for sharing with us your webpage.

  6. Hi there, I discovered your website by the use of Google even as searching for a related topic, your web site came up, it looks great. I’ve added to my favourites|added to my bookmarks.

  7. I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already Cheers!

  8. Hey fantastic website! Does running a blog such as this take a massive amount work? I have absolutely no expertise in coding but I was hoping to start my own blog in the near future. Anyhow, if you have any recommendations or techniques for new blog owners please share. I understand this is off topic nevertheless I just wanted to ask. Cheers!

  9. There are some attention-grabbing closing dates on this article however I don’t know if I see all of them heart to heart. There’s some validity but I will take maintain opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as properly

Leave a Reply to YoDigita Cancel reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>