The ability to tag friends with the help of an “@” sign was introduced by Facebook to enable users to share a picture amongst their friends easily. This feature became extremely popular and went on to become a part of status messages as well as comments on a post. Recently Facebook took the tagging feature a step further by allowing users to tag Brand Pages in their pictures. Now if you have a picture sporting your favorite brand you can tag it and have your picture featured in the brand’s list of “User uploaded images”.
While this feature gives users a chance to get closer to their brands, what does it mean for the brands themselves? The most important benefit that this feature will provide is that it will enable brands to have another outlet for interaction with the fans. Interaction with fans was formerly limited to actions like wall posts, comments or likes. However this new feature has the potential to take engagement levels to a greater height.
This feature will give brands an opportunity to conduct some new types of contests that revolve around users tagging the brand in their personal images. Brands have ample room to explore their creativity and reap rewards with this feature.
The most obvious benefit of this feature is that it will enhance visibility for the brand in the users news feed as well as in their friend’s profiles. More visibility will definitely lead to better and increased interaction with the fans.
The latest photo tagging feature will add a whole new dimension to collaboration between brands. Brands already have the ability to mention each other on their respective brand pages or “Like” other brand pages. Photo tagging will improve the interaction between brands and help build better alliances.
Although this new element brings a lot of opportunities for brands and its fans, how it is implemented by either is yet to be seen.