As we stand at the brink of the launch of Google Plus for branding, let’s take a look at the ways in which this platform can be used by brands in order to make the most of its novelty:
The first step evidently is to create a profile using your brand name. Users coming to the site are going to search for the brand using its name and you can make it easier for them to find your brand. Your name is also your identity and hence it reduces confusion when the brand name is used. Customers will instantly recognize the name and make it simpler to build a loyal customer base.
‘Circles’ is one of the most interesting features of this platform. In order to make the most of this feature it is important to create Circles based on functionalities such as “Customers”, “Employees” etc. This will make it simpler to differentiate and provide content accordingly.
Just because you are using Google Plus you definitely cannot ignore other social media platforms. There is a lot of cross-pollination between the networks and it is important to have a stable presence across platforms.
Another feature that you should definitely explore is ‘Hangout’. Try to conduct your own video chat to either increase awareness about your brand or to answer customer queries.
One of the most interesting aspects about this platform is that you can easily differentiate between professional and personal. Using circles you can separate fans and employees. This will easily allow you to create a different presence for each section and filter their shared content.
Like any other platform you need to have a complete profile on Google Plus. Make sure you write as descriptive a profile as possible in order to entice your fans and make it easy for them to associate with you.