Optimizing a landing page can be a daunting task due to the various points that must be taken under consideration in order to make the project successful. The trick lies in finding the perfect combination of content, layout and theme in order to have the maximum impact on the target audience and increase conversion rates. While there is no fail-safe method to have a perfect landing page, here are some tips to help get you on the right track.
The most important thing is to put yourself in your customer’s shoes in order to truly understand the demand. This will help you understand what kind of content will appeal to your primary audience and mould it accordingly. Bear in mind that there might be millions of pages / sites like yours and it is up to you to give your customers the incentive for choosing you.
Before you create a landing page design you need to ensure that you have conducted thorough research about the best layouts of other brands. Some of the elements you cannot afford to miss out on are a perfect landing page title, list of benefits of choosing your brand/offer, attractive graphics, call to action and good SEO practices in order to boost your page in the search engines.
Once you have the basics in place you need think of ways in which you can use the basics and yet make them completely unique and set yourself apart from other brands. The possibilities are endless; you just need to explore your options and try to create several versions of your landing page in order to have options to choose from.
A/B testing is important as it will make selecting between your options much simpler. Once you have figured out the elements that work best, you can put them together in order to create a truly effective landing page.