What do you get when you cross a professional networking site with a content sharing platform? A good deal is what we say. The latest in social media news is all about the acquisition of SlideShare, a content sharing website, by professional networking giant LinkedIn for an estimated $119 million, to be signed off in a combination of 45% cash and 55% stock. The acquisition is expected to be completed by the second quarter of 2012.
The LinkedIn SlideShare acquisition aligns almost perfectly with LinkedIn’s mission of ‘making professionals more productive’. For one, SlideShare is a one-of-its-kind content sharing platform, which boasts of nearly 7.4 million presentations embedded across more than 1.4 million web domains.Presentations are perhaps one of the most important auxiliary functions in any professional setting and use of presentations has often been dubbed as a great way to define and christen one’s professional identity. For a professional networking site like LinkedIn to incorporate such a platform into its seemingly well-groomed product proposition is quite simply an extension of its value proposition to enable professionals to discover a like-minded clout, only this time through dynamic content, and perhaps newer content through people. Like LinkedIn CEO Jeff Weiner notes, “Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity.”
Often called the You tube for PowerPoint, SlideShare is a dynamic content sharing platform with a fairly large following to its credit, mainly from professional circles. With 29 million unique visitors reported just last month, SlideShare has gathered a lot of steam since its inception in 2006 as one of the best content (slide show presentations, documents, PDFs, videos and webinars ) sharing platforms out there. Aligning with a professional networking site offers it the thrust to push its product a little bit further, amidst a demographic that almost swears by it.
And LinkedIn, with its 107 million users, is only but happy to accommodate a platform that will enrich its own product offering just a little bit more only to add more value to its users.