Where does your effort to incorporate social media into your business end? Let’s just say, Social Media is an ongoing process. You cannot stop once you create a wonderful profile and establish your existence on all the social channels. A few months down the line you will be left wondering: How well am I doing? How can you possibly create engaging content without knowing if it actually engages? Here is when measurement of engagement becomes an important factor.
While tracking visitors to your site try to differentiate the ones that come through social media sites in order to get a clear understanding how effective your content is on all the social channels. If your content is getting retweeted or shared you need to track the specific ones that are getting more attention. This will help you understand the content themes that work best. You can then work on those themes and ensure greater number of retweets and shares for your content, thereby increasing interaction. Fans interact with brands in numerous ways. Some choose to share content; others take part in competitions and reply to posts. As a brand, you need to find a way to track these interactions in order to build a conversation and increase engagement levels.
Influencers are extremely important for your social media growth. It is these influencers who will popularize your content and hence you need to make it a point to not only recognize them but also retain them as your fans. Retention is a key factor that contributes to success. It is up to you find ways that will not only attract fans and followers but also retain them. Maintaining customer loyalty is a whole lot harder than attracting new customers! Social media provides a vast sea of opportunities that can be explored in order to build a strong and loyal customer base that will continue to provide value into the future.