This, however, does not mean that social media is a goldmine for non-profit organizations. The main task lies in creating a strong community for your company that will eventually go on to yield the desired results. In order to build a community it is important to completely understand the various platforms. Facebook is often the preferred platform for all kinds of brands due to the vast number of users that the social networking site has. However, on a platform like Facebook it is important to stand out and get your organization noticed in order to foster engagement and get people interested in your cause. While 140 characters may seem like a drop in the ocean, Twitter can be a great way to stay in the limelight. The real-time nature of the platform allows you to regularly share your updates with followers and find like-minded users who will connect with your cause. If a picture is worth a thousand, a video is certainly worth a million! There is no better way to hook users than by showing them a video of the cause you are generating funds for and the change they can bring about. This is where YouTube comes in the picture.
While some cynics may argue that Social Media is only for brands that have a product or an attractive service to offer, this is far from the truth. All you need is the right social media marketing strategy and your cause could attract the right kind of attention with ease.