Establish a difficult-to-remove shadow of your brand
Try and search for networks wherein your audience is already active. Create compelling and tantalizing social profiles in these networks and let people know what’s there for them. Develop personal relationships with them through production and distribution of quality content.
Social Media Optimization (SMO)
An effective social media optimization includes optimizing the website in a way that all the objects are optimized for traditional and social search. This optimization process has to be based on the keywords defined earlier. Try to define and describe these social objects using different title, tags, description and links. One thing that you should keep in mind is that everything mentioned in this step has to be done in accordance with the methodologies dictated by communities you want to approach, for example, pictures, videos, texts, etc.
Social searches and social media marketing
Recent researches have proved that people have a tendency to share on facebook, yahoo, twitter or any other social media, the stuff they like on e-mails. A synthesis of sharing and social networking can radically improve the social media marketing process.
Catching people’s attention
With attention span of individuals decreasing, it has become difficult for people to pay attention to scrolling texts or texts that spin with blinding pace. This makes it essential for brands to provide their audiences with relevant, credible and attention grabbing information. This can help SEO and SMO professional to enhance the productivity of search engine optimization process.