As an SEO, one of the annoying limitations of looking at keywords in Google Analytics was quantifying change at the keyword level. It was difficult to isolate top keywords (or landing pages) that have lost or gained traffic. The introduction of absolute change sort is therefore a welcome addition to the new GA interface. The screenshot below illustrates how you can access this sort type & also the corresponding data that can be seen:
It’s a god sent feature for analyzing campaign trends. Something we keyword nerds have always been craving for.