The democratic nature of the internet is fast eroding the aura that big brands enjoy, and consumers are now able to voice their opinion freely and more impactfully than at any point in time. Companies would do well to lend a concerned ear to the chatter that goes on online, and take actionable insights from them.
Convonix, with its online brand monitoring platform – Iristrack, is well placed to address this demand from a brand's perspective. It serves as an intelligent listening post and helps brands respond to relevant online conversations.
This article, where our CEO speaks to the Bangalore Mirror, testifies to the fact that brands need to actively track conversations about them online, and participate in them for increasing customer engagement.